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9/23/2020 0 Comments Health Care Prices Are The ProblemHealth Care Prices Are The Problem Year over yr, safety abilities and budgets are barely enhancing, yet businesses nonetheless aren’t implementing key safety options. IBM i organizations are also putting much less emphasis on the ever-changing threat landscape and the complexity of presidency and trade rules. Although many respondents are beginning to transfer their IBM i interface towards a extra trendy choice, eighty five% of respondents still use the inexperienced screen interface to connect with IBM i enterprise applications. Web or browser-based mostly interfaces ultimately save a substantial amount of time for IT groups as they get rid of the necessity for staff to install and keep software on particular person PCs. It appears that organizations could also be overwhelmed by the amount of security solutions to implement—they usually’re having a hard time chipping away at the listing. The incontrovertible fact that 27% of respondents report that management underestimates security dangers doesn’t assist their case. In today’s threat panorama, doing nothing is simply not an possibility in terms of cybersecurity and protecting your data. Although IBM i is a highly securable platform, counting on default settings leaves your server extremely weak to security threats. Despite our expectation that extra organizations can be using net interfaces completely at this point, leaving each green screens and graphical interfaces behind, most teams are utilizing a mixture. When it comes to defending your organization’s priceless information, compliance should be considered the naked minimum. All organizations still need to implement and implement a strong, well-thought-out security coverage no matter whether or not compliance necessities are involved. If you’re on the lookout for a well-established cybersecurity framework, NIST is an effective choice. Lean on your cybersecurity distributors for steering in growing your cybersecurity plan. On the big end, a single server may be 32 terabytes of inner reminiscence, 192 processors, and lots of of terabytes of storage. It is a great setting for organizations that have a unique business utility that they want to make obtainable to their prospects or users in a personal or hosted cloud. Each customer can be positioned in an individual VM or be isolated via inner safety and work administration—it just is dependent upon the level of separation you need. However, extra regulations are probably on the horizon which implies corporations might want to step up their safety approaches—and soon. The 2020 main cybersecurity challenge is figuring out the way to steadiness security controls and enterprise efficiency. With so many options, organizations typically don’t know where to start. Learn how one can shield your system by way of simple system configuration modifications in our free Getting Started with IBM i Security e-Course. Our complimentary Security Scan can also offer you a real-time view of how your current safety posture stacks up to benchmarks and our security consultants will help you prioritize action items. Another high problem distinctive to IBM i is the continuing concern over dwindling IBM i skillsets as talent reaches retirement age. With a solid safety posture in place, compliance will come easily. Balancing security and business efficiency isn’t a straightforward job, and it’s not going to get any easier. Now more than ever it’s crucial to seek out the proper cybersecurity companion to help you determine the appropriate level of security on your operations and complement any gaps with the best skillsets. Our business-main group of IBM i safety specialists helps organizations meet their wants across a variety of fronts by way of MSS, architecture, remediation, and danger assessment companies. Organizations which are rising their IBM i footprint greater than probably have a modernized utility and are using IBM i as a database server that mixes the latest software program growth methodologies whereas augmenting the normal RPG business guidelines. These organizations have used ILE RPG and free-format RPG to modernize the interior code and often use SQL to build new tables and provide quicker access to the information for business dashboards and reporting. A large advantage of doing all of this on IBM i is the server can scale up without including extra administrators or servers. RDi is a graphical integrated improvement surroundings as a substitute of PDM or SEU, so your developers can work in a more productive setting. Information regarding open source help for IBM i may be found right here. Given that many IBM i shops report a scarcity of cybersecurity knowledge and skills and yet ample safety budgets, time will tell whether organizations will expertise disruptions and are the following to make the headlines. Face them head-on and unlock useful time with expert-led Managed Security Services . While MSPs may be proper for some organizations, there are different choices. For instance, managed safety companies permit you to maintain control of your larger IT surroundings while enabling you to address a gap in security expertise.
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I suppose that since teachers don’t give web page assignments but only word depend assignments, it’s tough to imagine how many pages that might be. Can somebody clarify to me why so many people are obsessed with word count and web page rely? If you’re a author, shouldn’t writing well be an important thing? The truth is there isn't a definitive reply to this query. The variety of words it's going to take to fill a web page will rely upon numerous elements together with the type of font used, the font dimension, spacing components, the margins used on the paper, the paragraph size, etc. For instance, if the task says the writing should be in 10-point font, it’s going to take a larger number of words to fill a page than if the task requires a 12-point font. It is sort of straightforward to begin earning cash as an essay writer. 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You’ll additionally need to endure numerous exams earlier than you’re capable of assist college students enhance their Excel skills, for instance. Students ask questions in every single subject imaginable, and your answers can be bought by not just the student who requested the question but additionally others after him. This signifies that the place you would usually earn $5, for example, you can actually make as a lot as $500 over time. Why do writers appear to obsess over word depend and page depend? For those who want a general rule of thumb, a typical page which has 1-inch margins and is typed in 12 level font with normal spacing components shall be approximately 500 phrases when typed single spaced. For assignments that require double spacing, it would take approximately 250 words to fill the web page. For an assignment that requires you to write down 4 pages, you can make the estimation that you just’ll need to write approximately 2000 phrases for a single spaced paper, or 1000 phrases if the assignment is double spaced. Again, the kind of font used could make the word count higher or decrease, however it’s an excellent rule of thumb for individuals who are merely on the lookout for a general estimation. it’s like completely different fonts take up completely different quantity of area on a page, so does your specific handwriting. The finest approach to know your per web page word count would be to have a look at past pages and count the number of phrases you write for every page. it’s time consuming, however another estimate is sure not to be correct since it’s so dependent on your handwriting. I have a writing assignment in class, and it is all the time useful to know what number of pages I will want. Upon becoming a tutor, you’ll have the ability to join with college students needing assist in your space – every time it’s most convenient to you. You receives a commission every week (you will usually earn $20+ per hour), and you'll obtain the Chegg app to stay connected on the go. Chegg is perhaps probably the greatest recognized online tutoring websites on the web today. That being stated, you can also find and apply for opportunities to assist college students with their homework. Based in the US, Growing Stars is one other nice website to generate income online by helping college students with their homework. You’ll largely work with younger kids from grades 3 to 12, providing about 2 hours of one-on-one tutoring every week in your skilled space. Things like paragraph dimension and headers must be taken under consideration as properly. I common 240 handwritten words per school dominated sheet. This would depend closely on how massive/small you write.
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9/18/2020 0 Comments Epa Science Matters NewsletterEpa Science Matters Newsletter As extra photons move via a solution, the solution with the upper molar absorptivity will absorb extra of the passing photons. Label each of the photographs under in accordance with the molar absorptivity the substance would be associated with. C- Fill the container partially with water, add the correct amount of stock solution, then fill to the 250 mL mark with water. Fill the container to the 250 mL mark then add the correct quantity of stock resolution. Add the right amount of inventory resolution then fill to the 250 mL mark with water. In this experiment, chlorophyll-a is extracted from a spinach leaf is isopropnaol. The concentration of extracted chlorophyll-a in isopropanol solution is set spectrophotometrically, and the mg chlorophyll-a per g spinach is calculated. Just keep in mind that these are acid-forming foods, so that you don’t need to eat too much of them. This results in a fluid overload that adjustments your phosphate levels and blood acidity. Optimal pH ranges help regulate metabolism, optimizes enzymes in the digestive system and retains the immune system functioning correctly. When the body turns into too acidic or alkaline, you can be plagued with a variety of chronic diseases and sicknesses, irritation and pain. Learning how to correctly preserve a pH stage between 6.5 and seven.5 will help hold you healthy and may extend your longevity. Although your physique can regulate its pH levels on its own, the completely different techniques in your physique have different pH ranges. Fill the container partially with water, add the correct quantity of stock resolution, then fill to the 250 mL mark with water. None of these are the proper approach to mix the inventory resolution. These react over a range of pH, they cannot exactly pinpoint the equivalence level. These are used to determine the endpoint at which the ____ changes colour. ______ _____ & ____ can be used for the evaluation of a robust acid by a powerful base. Keep in mind that even a single drink can already affect your kidney capabilities. Plus, a bit of lemon-infused water is precisely what your liver needs to produce natural enzymes that’ll get rid of toxins such as uric acid. You would possibly suppose lemon causes the body to turn into extra acidic. But it actually has the opposite effect because it helps boost your metabolism. To avoid that, switch to ingesting pH-balanced water with a good quantity of alkaline. Since it’s filled with alkalizing minerals, a small change corresponding to this can go a very long way in restoring pH stability within the physique. Using alkaline water to keep up a wholesome pH balancePerhaps top-of-the-line natural cures to revive pH balance is to switch to alkaline water. As your acid ranges go up and alkaline levels go down, your body strays farther from the conventional pH level. • Leave the cabbage mixture steeping, stirring occasionally, till the liquid is room temperature. Determine the pH of the answer half method to the end-level on the pH titration curve for acetic acid. An effective approach to take a look at the amount of purple dye in an aqueous answer is to measure the quantity of inexperienced mild ( nm) absorbed by the solution. An efficient method to test the quantity of pink dye in an aqueous solution is to measure the amount of red light ( nm) absorbed by the answer. Calculate the molality of a sugar resolution that incorporates 3.94 g sucrose dissolved in 285 g water. Although getting a blood take a look at and bodily checkup frequently is advisable, you don’t have to go to a hospital or clinic to know when you’re body’s too acidic. If you eat an excessive amount of junk meals and sometimes drink alcohol and carbonated drinks, your acid ranges may rise. In restoring the pH stability within the body, you first must know the way acidic your body is. Your body must be 7.35-7.forty five on the pH scale, which is barely alkaline. As the temperature of an answer adjustments, its volume will also change, which can affect its molarity however not its molality. A scholar fills a beaker with inventory answer, then makes use of roughly half of the answer in an experiment. After the lab interval is over, what should be done with the half of the inventory solution that is still unused? It should be disposed of in the correct waste container. It ought to be ignored for the instructor to take care of. The absorbance and transmittance of light for a solution rely upon the wavelength of sunshine used and the concentration of the absorbing solute. The dartboards beneath symbolize molecules of two different substances in separate solutions. The darts thrown on the boards symbolize photons of sunshine passing via the options.
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Microeconomics: Elasticity Concept of Supply and Demand INTRODUCTORY MICROECONOMICS CONTENTS MICROENOMICS (Words: 2,744) 1. ELASTICITY CONCEPT OF DEMAND SUPPLY Elasticity lets us know a lot of things about our demand and supply. Besides that, elasticity of demand lets us know what number of additional units of an item will be sold when the value is cut (or what number of fewer units will be sold when the value is increased). The degree to which a demand or supply curves responds to a change in value is the curve elasticity (Heakal, R., 2003). Reem Heakal (2003) expressed that items that are necessities are more incentive to price changes since purchasers might keep purchasing these items despite the increments of price. On the other hand, a price increase of a good or service that is recognized to a lesser degree need will stop more consumers since the chance expense of purchasing the item will get to be excessively high (Quant Lego, 2013). Elasticity is a concept of responsiveness of one or more economic variables to changes in an alternate set of one or more variables (Quant Lego, 2013). The way of this responsiveness and the genuine value of elasticity convey useful knowledge and information to comprehend the way of relationship among economic variables and take decisions to influence one economic variable under ones control to acquire a desired outcome about the quality of the other economic variable (Quant Lego, 2013). A good or service is acknowledged to be highly elastic if a slight change in value prompts to a sharp change in the amount demanded or supplied. Normally these sorts of items are promptly accessible in the business and an individual may not so much require them in his or her everyday life. O the other hand, an inelastic good or service is one in which changes in value witness just modest changes in the amount demanded or supplied, if any whatsoever (Quant Lego, 2013). These products have a tendency to be things that are to a greater extent a need to the consumer in his or her everyday life. The elasticity of the supply or demand curves can be determined using the equation below: Elasticity = (% change in quantity / % change in price) According to Heakal, R. (2003), if elasticity is greater than or equal to one, the curve is considered to be elastic. If it is less than one, the curve is said to be inelastic. The demand curve is a negative slope as shown in Figure 1, and if there is a large decrease in the quantity demanded with a small increase in price, the demand curve looks flatter, or more horizontal. This flatter curve means that the good or service in question is elastic (Heakal, R., 2003). Figure 1Graph of elastic demand (Source: http://www.investopedia.com/university/economics/economics4.asp) Meanwhile, inelastic demand is represented with a much more upright curve as quantity changes little with a large movement in price as shown in Figure 2 (Heakal, R., 2003). Figure 2Graph of Inelastic demand (Source: http://www.investopedia.com/university/economics/economics4.asp) Elasticity of supply works similarly. According to Heakal, R. (2003), if a change in price results in a big change in the amount supplied, the supply curve appears flatter and is considered elastic. Hence, elasticity in this case would be greater than or equal to one as shown in Figure 3. Figure 3 Graph of elastic supply (Source: http://www.investopedia.com/university/economics/economics4.asp) On the other hand, if a big change in price only results in a minor change in the quantity supplied, the supply curve is steeper and its elasticity would be less than one as shown in Figure 4 (Heakal, R., 2003). Figure 4Graph of inelastic supply (Source: http://www.investopedia.com/university/economics/economics4.asp) Elasticity, defined as a ratio of proportional or per cent changes, is necessarily dimensionless meaning that it is independent of units of measurement (Hodrick, L. S. (1999). For example, the value of the price elasticity of demand for gasoline would be the same whether prices were measured in dollars or francs, or quantities in tonnes or gallons. This unit-independence is the main reason why elasticity is so popular a measure of the responsiveness of economic behaviour (Hairies, L., 2005). 2. PRICE ELASTICITY OF DEMAND AND SUPPLY Hence, elasticity is a measure of exactly how much the amount demanded will be influenced by a change in value wage or change in price of related goods (Heakal, R., 2003). There are four sorts of elasticity, there are; price elasticity of demand, income elasticity of demand, cross price elasticity of demand and price elasticity of supply (Gachette, B., 2007). 2.1 Price Elasticity of demand Price elasticity of demand analyses the responsiveness of consumer demand to a change in price which is significant to know since then we know if it’s more beneficial to increase or decrease cost. In addition, price elasticity of demand help figure demand and help the firms choose about pricing in distinctive business portions. Monopolistic price discrimination might be practiced if the demand elasticity of distinctive business sector fragments is known/ assessed. Price elasticity of demand and supply helps to focus the feasible offering of the occurrence of a tax or a change in the tax rate (Das, S., 2005). Buoyancy in tax venues might be judged on the basis of income and price elasticity. This information is very useful for the economists included in providing estimates of tax revenue and proposes new taxes or changes in tax rates in the government (Das, S., 2005). 2.2 Income elasticity of demand Income elasticity of demand is the responsiveness of consumer demand to a change in wage this helps economists with classifying goods as substandard (the higher the income the lower the consumption) or normal (the higher the income the higher the consumption) (Das, S., 2005). Income elasticity of demand helps extend the interest for goods that a nation might require as the economy develops to higher and higher per capita wage levels. Demand for certain essential components of food are relatively inelastic after a certain level of income is reached. Thus, demand for cereals (for example, oats) is inelastic once the population has crossed the poverty line. But the demand for grains may at present increment through the demand for meat (as animals have to be reared on fodder grains). Such information helps long-term national planning. 2.3 Cross price elasticity of demand Cross price elasticity of demand is the responsiveness of consumer demand to a change in a competitors price this helps economists in comprehension if goods are complements (demand for one leads to demand for another) or substitutes (demand for one means less demand for another) (Das, S., 2005). Cross price elasticity also help pricing and marketing strategies keeping in view the effect of changes in cost of substitutes, complementary items and competing items in the same want fulfilling category. Publicizing using elasticity is essential to decide about advertising outlays and alternative advertising campaigns of organizations. 2.4 Price elasticity of supply Finally price elasticity of supply is the responsiveness regarding supply with a change in price which helps economists comprehend suppliers capacity to increase stocks for example agricultural goods producers have a low price elasticity of supply because if demand suddenly increases they have limited capacity to increase supply because of the long time it takes to produce this supply (Das, S., 2005). 3. DIFFERENCE BETWEEN CONSUMER SURPLUS PRODUCER SURPLUS Customer and Producer surplus are two huge parts of matters of trade and profit particularly concerning marketing and pricing (Michigan State University, 2001). Customer Surplus is the cost above business sector value that you might be ready to pay or expressed diversely it is the maximum price that you might pay for a thing – the genuine price for that thing. Producer Surplus is basically the contrast between what a producers is willing and able to supply or offer an item for and what they get for it (Whfreeman, 2005). Simple example about consumer surplus, such as I-phone, let’s say that you willing to pay a maximum of RM2,500 but when you get to the store you discovered that the I-phone only cost you RM2,000 in which case you bought it and received a consumer surplus of RM 500; RM2,500 – RM2,000 = RM 500. Another example for producer surplus, take a company like Apple, let’s say that they would be willing to sell I-Pod for RM 200 and that is the absolute lowest they would willing to sell for but they manage to sell them for a price of RM 300 in this case the producer surplus is RM 100; RM 300 – RM 200 = RM100. When you observed those figures carefully, you’ll see that a basic economic principle in that the higher a product is priced the higher the producer surplus will be but the lower consumer surplus will, eventually if the seller keeps raising its prices then the consumer surplus will become 0 at the point the consumer will not want to purchase that product anymore (Whfreeman, 2005). Therefore, there are certain factors that need to be comprehended deeply in order to understand more about this consumer and producer surplus. Firstly is the law of demand. The law of demand stated that consumers will buy more of something (for example, sugar) when the price is falls or cheaper. Secondly is the law of supply. The law of supply stated that the higher the price of a product the more of it sellers are willing to supply. The premise of this comes essentially from producer surplus. Higher product price increases producer surplus thus they are willing to sell more of it because of the positive surplus (Michigan State University, 2001). The concepts of producer and consumer surplus help economists make welfare (normative) judgement about different methods of producing and distributing goods (Khan Academy, 2014). The differences between consumer and producer surplus are consumer surplus measures the gains to consumers from trade, whereas producer surplus measures the gains to producers from trade. Both consumer and producer surplus can measure a nation’s prosperity more accurately than GDP (gross domestic product). These concepts can help us to understand why markets are an efficient way to organize trade. Figure 5Graph of total surplus of Consumer and producer (e.g. books) (Source: Gachette, B. (2007) Principles of Microeconomics.) Based on the Graph of total surplus of consumer and producer as shown in Figure 5, both consumers and producers are better off because there is a market in this good, there are gains from trade. These gains from trade are the reason everyone is better off participating in a market economy than they would be if each individual tried to be self-sufficient. Consumer surplus is the difference between the value to buyers of a level of consumption of a good and the amount the buyers must pay to get that amount. Consumer surplus is the welfare consumers get from the good. Consumer surplus can be estimated from the demand curve for a good (Pepperdine University, 2010). The term producer’s surplus first shown up in A. Marshall’s Principle [11, p. 811, f.2], taking shape as the area between the competitive equilibrium price and the supply curve, a curve that slopes upwards as a result of placing the firms in order of diminishing efficiency as shown on figure 5. Marshall seems to stretch out the terms in order to comprehend all the surpluses a man determines as producer, including a “worker’s surplus†arising from the sale of his personal services and a “saver’s surplus†arising from the services of his capita (Mishan, E. J., 1968). 4. EFFECTS OF ELASTICITY ON CONSUMER SURPLUS PRODUCER SURPLUS In economics, elasticity is the ratio of the proportional change in one variable with respect to proportional change in another variable (Gachette, B., 2007). Price elasticity, for example, is the sensitivity of quantity demanded or supplied to changes in prices. Elasticity is usually expressed as a negative number but shown as a positive percentage value. One typical application of the concept of elasticity is to consider what happens to consumer demand for a good (for example, apples) when prices increase. According to Gachette, B. (2007), as the price of a good rises, consumers will usually demand a lower quantity of that good, perhaps by consuming less, substituting other goods, and so on. The greater the extent to which demand falls as price rises, the greater the price elasticity of demand. However, there may be some goods that consumers require, cannot consume less of, and cannot find substitutes for even if prices rise (for example, certain prescription drugs). Another example is oil and its derivatives such as gasoline. For such goods, the price elasticity of demand might be considered inelastic. Furthermore, elasticity will normally be different in the short term and the long term (Das, S., 2005). For example, for many goods the supply can be increased over time by locating alternative sources, investing in an expansion of production capacity, or developing competitive products which can substitute. One might therefore expect that the price elasticity of supply will be greater in the long term than the short term for such a good, that is, that supply can adjust to price changes to a greater degree over a longer time (Pepperdine University, 2010). This applies to the demand side as well. For example, if the price of petrol rises, consumers will find ways to conserve their use of the resource. However, some of these ways, like finding a more fuel-efficient car, take longer period of time. Thus, consumers may be less able to adapt to price shocks in the short term than in the long term (Hairies, L., 2005). However, there would be another effect of consumer surplus when the producer takes advantage of consumer surplus such as setting prices. In an organization (producers/ sellers) can identify groups of consumer within their market who are willing and able to pay different prices for the same product, then producers/sellers might engage in price discrimination. The price that the consumer willing to pay, thereby turning consumer surplus into extra revenue. This often happen in local fitness gym either in your area or other places whereby different fitness gym offers different prices with the same products. Another good example that can be seen the effect of consumer and producer surplus is the Airlines companies itself, such as Air Asia Airlines. Air Asia Airlines using their famous tagline “Now everyone can fly†is one of the cheapest and affordable prices Airlines in Asia. By extracting from consumers the price they are willing and able to pay for flying to different destinations are various times of the day, and exploiting variations in elasticity of demand for different types of passenger service. If you noticed that, often the price of tickets flights is cheaper when you book the flight earlier either weeks or months in advance. The airlines are prepared to sell tickets more cheaply then because they get the benefit of cash-flow at the same time making sure that each seat are being filled. The nearer the time to take off, the higher the price of the tickets flights. Thus, if a businessman is desperately to fly from Kota Kinabalu, Sabah to Kuala Lumpur, Peninsular Malaysia within 24 hour time, his or her demand is said to be price inelastic and the corresponding price for the ticket will be much higher. Therefore, this is one of the way Airlines such as Air Asia Airlines exploit their monopoly position by raising the prices in markets where demand is inelastic, at the same time extracting consumer surplus from buyers and increasing profit margin. 5. SUMMARY In conclusion, elasticity is an important concept in understanding the incidence of indirect taxation, marginal concepts as they relate to the theory of the firm, distribution of wealth and different types of goods as they relate to the theory of consumer choice and. Elasticity is also significant in any discussion of welfare distribution, in particular consumer surplus, producer surplus, or government surplus. Furthermore, the concept of elasticity has an extraordinarily wide range of applications in economics. In particular, an understanding of elasticity is useful to understand the dynamic response of supply and demand in a market, in order to achieve an intended result or avoid unintended results. For example, a business considering a price increase might find that doing so lowers profits if demand is highly elastic, as sales would fall sharply. Similarly, a business considering a price cut might find that it does not increase sales, if demand for the product is price inelastic. Therefore, an economic signal is any piece of information that helps people makes better economic decisions. 6.REFERENCES Das, S. (2005) The Concept of Elasticity in Economics. Available at: http://www.montgomerycollege.edu/~sdas/elasticity/broaderusage.htm (Accessed 20 February 2014). Gachette, B. (2007) Principles of Microeconomics. Available at: http://www.aiu.edu/publications/student/english/Principles%20of%20Microeconomics.html (Accessed 21 February 2014) Haines, L. (2005) Elasticity is Back: Oil and Gas Investor. Heakal, R. (2003). Economics Basics: Elasticity. Investopedia Available at: http://www.investopedia.com/university/economics/economics4.asp (Accessed 21 February 2014). Hodrick, L. S. (1999) Does Price Elasticity Affect Corporate Financial Decisions? Journal of Financial Economics. Mishan, E. J. (1968). What is Producer Surplus? The American Economic Review, Vol. 58, No. 5. Khan Academy (2014) Consumer Producer Surplus. Available at: https://www.khanacademy.org/economics-finance-domain/microeconomics/consumer-producer-surplus (Accessed 20 February 2014). Michigan State University (2001) Consumer and Producer Surplus. Available at: https://www.msu.edu/course/ec/201/brown/pim/pdffiles98/csps98.pdf (Accessed 21 February 2014). Pepperdine University (2010) Chapter 4: Surplus and Efficiency. Available at: http://faculty.pepperdine.edu/jburke2/ba210/PowerP1/Ch4.ppt (Accessed 20 February 2014). Quant Lego (2013) Economics Basics: A Tutorial. Building Blocks For Financial Quant Skills. Available at: http://www.quantlego.com/knowledge/economics-basics-tutorial/5/ (Accessed 21 February 2014). Whfreeman (2005) Chapter 6: Consumer and Producer Surplus. Available at: http://www.whfreeman.com/college/pdfs/krugman_canadian/CH06.pdf (Accessed 21 February 2014).
1/23/2020 0 Comments Battle of the BeersCase Study: Battle of the Beers Q1: what attributes are the most important in determining beer purchasing decisions? How does this vary by market segemts? The various attributes are Aroma Appearance Taste Aftertaste or finish Aroma A beer’s aroma is extremely important to its overall taste. The aroma determines the purchase decision of a beer. The market segments that use this attribute to purchase a beer are mostly experienced. The experience and the age determine the attribute. Appearance: The process of buying a beer begins with its visual appearance.Many people make hasty judgments of taste (food or drink) based entirely on sight alone. But as far as appearance goes, what you’re looking for are color, clarity, and head retention. The companies need to focus on these attributes in order to determine a valid taste for beer buyer preference. Taste: Taste is one of the most important things which determine the purchase of the beer. The repeat purchase takes place when the taste of the beer suits a customer. A taste test would be the ideal test to be performed to exactly know what the preference of the customers is.Aftertaste: (Finish) The term aftertaste is not a negative thing like many would believe. An aftertaste can be bad, or it can be good. It all depends on your personal preference. The aftertaste will magnify the good and the bad qualities a beer will possess. These are the four attributes which are important in determining the purchase decision of a beer. Q3: should television networks and stations accept advertising using comparative ad’s? what standards (and do) they use in making decisions? Standards of Beer advertisingBeer advertising should not suggest directly or indirectly that any of the laws applicable to the sale and consumption of beer should not be complied with. Brewers should adhere to contemporary standards of good taste applicable to all commercial advertising and consistent with the medium or context in which the advertising appears. Advertising themes, creative aspects, and placements should reflect the fact that brewers are responsible corporate citizens. Brewers strongly oppose abuse or inappropriate consumption of their products. The standards the television networks should follow areBeer advertising and marketing materials should not portray, encourage, or condone drunk driving. Although beer advertising and marketing materials may show beer being consumed (where permitted by media standards), advertising and marketing materials should not depict situations where beer is being consumed rapidly, excessively, involuntarily, as part of a drinking game, or as a result of a dare. Beer advertising and marketing materials should not portray persons lacking control over their behavior, movement, or speech as a result of consuming beer or in any way suggest that such conduct is acceptable.Beer advertising and marketing materials should not portray other brands of beer as low quality and standard than there beer. This technique should not be used only while advertising their product. Beer advertising and marketing materials should not portray beer drinking before or during activities, which for safety reasons; require a high degree of alertness or coordination. Retail outlets where beer is served or sold portrayed in advertising should not be depicted as unkempt or unmanaged.
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